enso insights
From Complexity to Clarity
At enso insights, we deliver the clarity mission-driven organizations need to succeed in a complex world. Through rigorous market research, we uncover what people truly think and feel. We understand people's diverse perspectives and motivations at a deep level, bring insightful clarity to complex landscapes, and provide effective communication strategies to influence perspectives, drive behaviors, and scale impact.
With over 25 years of experience, we are exclusively dedicated to advancing the work of clients we believe in. We proudly partner with leaders in healthcare, public health, advocacy, social causes, and select corporate clients whose missions aim to create a better world.
Our Services
Turning Insight Into Impact
We provide a full suite of research and advisory services designed to bring clarity to complex cultural landscapes and deliver game-changing insights, coupled with insight-driven strategies to give clients the full picture and a clear path to winning - the “what,” the “so what,” and the “now what.”
Qualitative Research
We uncover the genuine perspectives and fundamental motivations behind people’s behaviors. Through expertly guided focus groups and in-depth interviews, we bring an ability to get past surface-level talking points to find what people truly believe.
Quantitative Research
We validate insights at scale with rigorous, data-driven surveys and polling. We provide the hard numbers for message testing, audience segmentation, concept testing, sentiment measurement and strategies with confidence.
We translate research and insights into a winning, actionable plan. We bring diverse experience to serve as a trusted coach, providing candid advice on messaging frameworks, strategic positioning, and overall communication strategy.
Strategic Counsel
Why Us
A complete map is useless without a clear route. Our strategic counsel cuts through complexity to provide a strategic path to achieving your mission. We deliver the unvarnished truth and candid advice required to navigate the real world. Think coach, not cheerleader. We build pragmatic strategies grounded in reality, because winning support requires more than good intentions.
Insightful Perspective & Practical Strategy In A Complex World
We See the Entire Map
We're not traditional insiders. Our approach is honed by over 25 years of high-stakes brand strategy for Fortune 500 companies, consultants, and public health organizations. We bring sophisticated research, an understanding of human psychology, strategic messaging chops, and a practical perspective. This experienced, fresh POV delivers strategies that are more creative and effective.
We Draw a Clear, Pragmatic Path
In today's fractured and noisy world, organizations with important missions struggle to be heard. Most consultants come from the same backgrounds and offer the same advice, often failing to connect beyond their own bubble. Our approach is fundamentally different, giving our clients a unique advantage.
We Bring an Outsider's Expertise
To find a path to success, you must first see the full terrain. Pulling from our personal journeys, we provide an authentic, 360-degree understanding of the American public. This gives our firm a rare fluency to decode culture and perspectives on all sides, revealing the path to persuasion where others only see a wall.
The Meaning Behind Our Brand
The enso is a symbol from Zen philosophy, a circle hand-drawn in a single, beautifully imperfect, expressive brushstroke. It is a simple, yet rich, symbol that represents wholeness, clarity, and a deep understanding of the world in the present moment. We chose this as our symbol because it perfectly represents the core of our approach.
Wholeness and Deep Insight
The enso is a circle, a universal symbol of wholeness and completeness. It represents our commitment to a holistic understanding of any landscape. We believe the best strategies are built from seeing the entire picture and deep understanding of how interconnected parts influence each other.
Clarity and Simplicity
The enso is drawn in one fluid, decisive motion meant to be a perfect expression of the mind at a moment of pure clarity. This represents a core strategic principle of providing clarity in a complex world, cutting through the noise, and finding elegant strategies to influence perspectives and change behaviors.
Nuances of the Real World
An enso is drawn by human hand and often imperfect. Its imperfections reflect our focus on the messy, nuanced reality of how real people think and feel. Our insights reflect our pragmatic understanding that “perception is reality.” Our strategies are designed to work within that reality.
Analytical Empathy
An enso has no sides, which represents our ability to relate to people with diverse perspectives and truly understand their thoughts, feelings, beliefs and motivations.
Pragmatic Wisdom
The enso’s opening is deliberate, symbolizing our core belief that effective strategy isn't born from out-of-touch rigid idealism, but from a pragmatic perspective in an imperfect world. We don’t deal in "closed-circle" thinking because reality is never that simple. We deliver clear-eyed strategies that are grounded in reality, actionable, and built to win.
Let's Chat!
If you're facing a tough challenge in truly understanding and persuading your customers and believe in a pragmatic, purpose-driven approach, we would love to hear from you.
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